Computer & IoT Engineering student · Fourth year

Hamza
Al-Faqeeh

I build web platforms and AI assistants, design brand identities and produce AI-generated video, while studying how software connects to the physical world through IoT.

Explore My Work Get in Touch

Full-stack web
AI systems
Brand identity
Digital marketing
AI video
IoT

Frame from an AI-generated NAQI marketing video

Selected work: NAQI Al Rabia

Selected work

Brand, web, AI and marketing work for real businesses.

A complete digital engagement for NAQI Jo, a related proprietary AI system, and a brand identity for Elevate Training Center.

Web development
Social media & ads
AI video
AI systems
Brand identity

Client engagement · 1 of 3

NAQI Jo Brand, Website & Digital Marketing

NAQI Al Rabia is a water-treatment and home-engineering company in Jordan. I worked on its digital presence and marketing end to end: brand identity, website, social media design and management, Meta Ads campaigns and AI-generated videos.

My roleEnd-to-end: brand, web, content, ads and AI video

Brand identity

Naqi | Arabic Brand Identity

An Arabic-first identity system for Naqi Al Rabia that preserves the company's existing visual heritage while evolving it into a premium, modern and scalable brand. It combines a unified logo system, typography, colour palette, iconography and brand applications.

My roleBrand identity design

Logo system
Arabic typography
Colour palette
Iconography
Brand guidelines
Brand applications

View the project on Behance

Published on Behance, July 2026. Brand images shown here are from that project.

Brand guidelines cover

Website development

NaqiJo website

The company site, built in Arabic and English with right-to-left support. It presents solutions, products and projects, and moves visitors toward booking a consultation or contacting the team on WhatsApp.

My roleDesign and development

Next.js
TypeScript
React
Payload CMS
Framer Motion
Vercel

Visit live site Source on GitHub

NAQI website homepage in Arabic with the headline 'A home that rises with engineering'

NAQI products page with category filters and product cards — Products, with search and category filters

NAQI solutions page showing an engineer consulting a family — Solutions, in English

Screenshots captured from the live site in October 2026.

Meta Ads campaigns

Campaign management and ad creative

I managed advertising campaigns for NAQI through Meta Ads: planning the campaign structure, testing offers, producing the ad creative and captions, and tracking campaign activity. The creative set for a Seven Stage water filter offer includes a long reel, a short reel and a static post.

NAQI static ad creative for the Seven Stage water filter offer — Ad creative: static post

PlanningMarket research, campaign structure and an offer test plan
TrackingA workbook for following campaign activity and leads
CreativeA long reel, a short reel and a static post, with Arabic captions

AI-generated marketing videos

Vertical reels for Instagram and Facebook

Short 9:16 videos generated with AI video tools, starting from the company's real product photos and logo, then edited with Arabic captions, voiceover and a clear call to action.

My roleAI video production

Higgsfield
AI video generation
Arabic captions & voiceover
9:16 · 1080×1920

Maintenance campaign36 s · boilers, pumps and pool heaters

Filter offer, long48 s · product, installation, warranty

Filter offer, short13 s · cut-down for ads

Related to NAQI Jo · 2 of 3

Proprietary AI system

NAQI AI Support

An AI customer-support and sales assistant for NAQI on WhatsApp. It answers customer questions using the company's product and business information, keeps the context of the conversation, and identifies sales leads.

My roleEnd-to-End Development · AI System Design · Business Integration

Proprietary system · shown at a high level only

AnswersReplies to customer questions using NAQI's product and company information
RemembersFollows the conversation, so replies stay in context
Identifies leadsRecognises and records customers who are interested in buying
Meets customers on WhatsAppWorks in the channel customers already use

Separate client project · 3 of 3 · Brand identity

Elevate Training Center

Developed the visual identity for a training center, focusing on a consistent, professional brand presence across print, documents and presentations.

My roleBrand Identity Designer

Logo system
Colour & typography
Brand guidelines
Print applications

Identity system

The identity is documented in a 41-page brand guidelines book covering the logo versions, locked colours, the type system and the graphic language. English is set in Manrope and Arabic in IBM Plex Sans Arabic.

Navy #061932
Gold #E2A42A

Logo variations

Primary palette

Typography system

Visual language

Applications

The identity applied across 23 print and presentation designs. The selection below shows the designs as templates: names, titles and contact details in them are placeholders, so these are design concepts, not completed client materials.

Elevate certificate of achievement design — Certificate template

Elevate marketing flyer design — Flyer template

Elevate company presentation folder, outside — Company folder design

Elevate training workbook cover — Workbook cover template

Elevate roll-up banner design — Roll-up banner design

Elevate presentation master title slide — Presentation master template

Elevate training proposal cover — Training proposal template

Elevate lanyard badge design — Lanyard badge template

Elevate letterhead design — Letterhead template

Skills and interests

What I work with.

Tools I've used in the projects above, and the areas I'm studying.

Web and full-stack

Next.js, React, TypeScript, Node.js, Payload CMS.

AI applications

AI assistants that use business data and conversation context, plus AI video generation.

Data and deployment

Databases, messaging integrations and cloud deployment.

Digital marketing

Meta Ads planning and tracking, social media content, captions and reply playbooks.

Brand identity and design

Logo systems, brand guidelines and print applications, built in Adobe Illustrator.

Studying: IoT

Connected devices and embedded systems, as part of my Computer and IoT Engineering degree.

Find me online

Where to find my work.

Start with the profile that matches what you are looking for: design, code, background or AI video.

Branding & graphic design

Behance

Brand identity case studies, including the Arabic identity for Naqi Al Rabia.

View profile Naqi identity project
Code & web projects

GitHub

Source code for selected web projects, including the NaqiJo website.

Explore projects
Professional background

LinkedIn

My education, background and a direct way to connect professionally.

View profile
AI video & visuals

Higgsfield

My profile for AI-generated video and visual work.

View profile AI creation page

Also on

XProfessional thoughts and updates.

Thoughts page Profile
YouTubeMy video channel. Videos are added as they are published.

Channel page Profile
InstagramMy Instagram profile.

Profile
FacebookMy Facebook profile.

Profile

About

Engineering with an eye for design.

I'm Hamza Omar Al-Faqeeh (حمزة عمر صالح حسين الفقيه), a fourth-year Computer and IoT Engineering student.

I like projects where engineering and presentation have to work together: a bilingual website that has to be fast and clear, an assistant that has to answer correctly, a video that has to explain a product in half a minute.

My interests are software engineering, full-stack development, AI-powered applications, IoT and automation. I work in Arabic and English.

Let's talk.

Have a project, an internship or a collaboration in mind? Call or message me directly.

Start a project Call +962 7 7929 5122 WhatsApp